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Integrated Account Management

Integrated Account Management How Business-to-Business Marketers Maximize Customer Loyalty and Profitability

(01 Apr 1997)

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Publisher's Synopsis

IAM (integrated account management) is a system that enables businesses to hire and train an account management team and then conduct workshops where the team learns what customers need and value. It shows how to build customer loyalty at all levels.

Book information

ISBN: 9780814403334
Publisher: AMACOM
Imprint: AMACOM
Pub date:
DEWEY: 658.84
DEWEY edition: 21
Language: English
Number of pages: 318
Weight: 820g
Height: 254mm
Width: 187mm
Spine width: 30mm