Insulating Concrete Forms Construction Demand, Evaluation, and Technical Practice

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READERS ON BRIAN McKERNAN
***** "A must for anyone who cares about navigating the new world of digital content."*

***** "The digital revolution 'Bible' ... an invaluable resource for anyone seriously interested in video, TV, streaming, and movies, and ... it's a great read."*

***** "A must-have ... reveals the lessons learned from decades of failure and success ... and gives roadmaps to the future."*

* On Creating Digital Content: Video Production for Web, Broadcast, and Cinema, co-edited by Brian McKernan

INSIDE THE PARADIGM SHIFT THAT'S REMAKING THE MOTI0N PICTURE INDUSTRY
Not since the advent of sound has technology so greatly impacted motion pictures. With its huge cost-saving potential, digital technology can alter every aspect of the movie-making process, from shooting through postproduction to delivery and exhibition.

The digital cinema revolution is the result of years of progress in the technologies of film, computer graphics, and high-definition television. Now Brian McKernan, founding editor of Digital Cinema magazine, provides an up-to-date look at how new digital technologies are reshaping the movie industry.

• Digital cinema -- how it came about, its history and pioneers
• Understanding digital image compression
• The latest camera choices for digital cinematography -- from high end systems to the affordable world of indie filmmaking
• Audio and the cinema -- why sound is half the picture
• The revolution in postproduction -- the convergence of computer graphics, HDTV, film, and video
• Nonlinear editing-software choices, new techniques, and digital compositing
• Digital intermediates--color grading, changing the shot after the shoot, film transfer, and film recording
• Independent digital filmmaking in Hollywood and across the nation -- the democratization of the movies
• The new role of the cinematographer in the digital age
• Understanding digital projection technologies
• What digital cinema means to indie productions, exhibitors, film distribution, and the future of the movies

You'll also find insights on the cost-vs.-quality controversy, the impact of digital cinema on creative freedom, and the integration of film and digital from such leading filmmakers as George Lucas, Robert Rodriguez, and Michael Ballhaus ASC.