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Instructor's Manual to Accompany Cases in Consumer Behaviour

Instructor's Manual to Accompany Cases in Consumer Behaviour

Paperback (26 May 1999)

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Publisher's Synopsis

Comprising a collection of case studies contributed by lecturers from all over Europe, this book covers the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services.

Book information

ISBN: 9780471987826
Publisher: Wiley
Imprint: Wiley
Pub date:
DEWEY: 658.8342094
DEWEY edition: 21
Language: English
Number of pages: 91
Weight: 140g
Height: 226mm
Width: 152mm