Publisher's Synopsis
For courses in e-Commerce and Online Business.
This step-by-step e-commerce/online business guide is designed to help business decision makers get up to Internet-speed quickly and easily and involved in building e-commerce/ebusiness strategies and solutions. It addresses the massive changes now taking place in the course of e-commerce, and lays out the new rules of engagement. It gives them an "instant advantage" by providing proven, real-world approaches to transforming businesses for success in the online community.
