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Inspiring Cooperation and Celebrating Organizations

Inspiring Cooperation and Celebrating Organizations Genres, Message Design and Strategies in Public Relations

Paperback (30 Nov 2011)

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Publisher's Synopsis

Focuses on the importance of public relations genres as categories of discourse: forms with functions that can be applied in ways that add knowledge based on their rhetorical and organizational significance. By primarily leaning on work in the fields of linguistics and rhetoric, the book is the first to formally present the textual features and the implicit exigencies of public relations discourse genres.

Book information

ISBN: 9781612890593
Publisher: Hampton Press
Imprint: Hampton Press
Pub date:
Language: English
Number of pages: 248
Weight: 340g
Height: 229mm
Width: 152mm
Spine width: 12mm