Publisher's Synopsis
Organizational competitiveness requires innovation and automation and current approaches to both hamper creativity. The increasing coexistence of innovation and automation is resulting in each impacting the other in ways that can be detrimental to both. This book links these forces of change positively by shifting the focus on human-machine interactions from the current, technology-centred approach, to one where sharing is evolved and creativity is no longer suppressed. - - It provides a unique way of understanding innovation in organizations, but using an environmental interaction approach to understanding creativity and its translation into innovatory behaviour. The current dampening of creativity in organizations is made meaningful by explaining organizational behaviour in terms of rituals. - - The author succinctly assembles the current evidence that the prevailing technology-centred approach to automation is in part responsible for the inability of humans to be creative in work situations. Many of the behavioural constraints necessary for this type of automation paralyse the translation of creativity into innovatory behaviour. In producing an antidote to the technology-centred approach, he moves beyond current human-centred thinking, to an approach where humans and machines share by using the same processes that underlie the sharing between humans. This sharing-centred approach to automation is explained and illustrated. - - Throughout the book, the current state of human-machine interactions is illustrated with vignettes from aviation, medicine and from organizations. The book also discusses three pictures of future human?machine interactions of the flight deck, in primary care medical practice, and in boardrooms or major organizations. -
