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Innovation Management and New Product Development

Innovation Management and New Product Development

4th Edition

Paperback (04 Mar 2008)

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Publisher's Synopsis

Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.

Book information

ISBN: 9780273713159
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
Edition: 4th Edition
DEWEY: 658.575
DEWEY edition: 22
Language: English
Number of pages: 581
Weight: 1174g
Height: 246mm
Width: 189mm
Spine width: 32mm