Innovation Management and New Product Development

Paul Trott

3rd Edition

Paperback (13 Dec 2004)

Not available for sale

Out of stock

Other formats & editions

New: Paperback (28 Dec 2020) - Seventh edition ~~RRP $83.39~~ $78.27; Paperback (29 Sep 2011) - 5th Edition ~~RRP $69.71~~ $67.91

Publisher's Synopsis

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.

Book information

ISBN:	9780273686439
Publisher:	Pearson Education
Imprint:	Financial Times/Prentice Hall
Pub date:	13 Dec 2004
Edition:	3rd Edition
DEWEY:	658.575
DEWEY edition:	22
Language:	English
Number of pages:	536
Weight:	1072g
Height:	246mm
Width:	189mm
Spine width:	30mm