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Innovation Management and New Product Development

Innovation Management and New Product Development - Financial Times Management

Paperback (08 Sep 1998)

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Publisher's Synopsis

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.

Book information

ISBN: 9780273631118
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
DEWEY: 658.575
DEWEY edition: 21
Language: English
Number of pages: 303
Weight: 622g
Height: 245mm
Width: 189mm
Spine width: 18mm