Publisher's Synopsis
Excerpt from Information Technology and Product Policy (A): "Smart" Products
Standards for information transfer across the product-complementary product interface are essential if a smart product is to gain fast, widespread acceptance. This facilitates the development of compatible complementary products, thus offering consumers greater opportunity to mix and match and plug and play.
In a standards war, victory goes not necessarily to the swift, but to the player who makes the most convincing case - and can get enough consumers, complementary product developers, and distributors to join the bandwagon so the whole process becomes self-fulfilling - that it can the first to get to a critical mass of adopters. Timing plays a major role in the process: a standard too soon may saddle consumers with a less-than-smart product; on the other hand, a long-drawn-out process may deprive consumers of product smartness altogether.
The outcome is not dictated by technological concerns alone; indeed, in a politically charged process, the better technological solution can come a cropper.
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