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Influencing Human Behavior

Influencing Human Behavior Theory and Applications in Recreation, Tourism, and Natural Resources Management

Paperback (21 Aug 1992)

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Publisher's Synopsis

This book is an excellent text for marketing, administration, tourism, and commercial recreation courses, as well as for practitioners! The authors discuss the use of persuasive techniques to reduce vandalism, develop acceptance of price increases, ensure visitor safety, and optimise tourism advertising. They also examine behavioural systems framework, mass communication research, research in tourism advertising, and more! Social psychology and mass communications principles will help students and practitioners meet communication challenges.

Book information

ISBN: 9780915611355
Publisher: Sagamore Publishing, Inc
Imprint: Sagamore Publishing
Pub date:
DEWEY: 153.85
DEWEY edition: 20
Language: English
Number of pages: 371
Weight: 798g
Height: 238mm
Width: 159mm
Spine width: 30mm