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Influence in Action

Influence in Action A Student Handbook

4th edition

Paperback (14 Jun 2002)

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Publisher's Synopsis

Influence in Action was designed to relate Robert B. Cialdini's Influence: Science and Practice (Fourth Edition) to the world around students.

The chapters of Influence in Action correspond directly to the chapters in Influence: Science and Practice, reinforcing the lessons learned in Cialdini's work, while allowing students to see a wide variety of famous historical figures, pop culture references, and current products as examples of how the principles discussed in Influence: Science and Practice are seen throughout society.

Book information

ISBN: 9780205338191
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 4th edition
Language: English
Number of pages: 144
Weight: 331g
Height: 277mm
Width: 211mm
Spine width: 8mm