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Influence

Influence The Psychology of Persuasion

Hardback (19 Sep 2022)

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Publisher's Synopsis

In this bestseller, Robert Cialdini - the seminal expert in the fields of influence and persuasion - explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy.

Book information

ISBN: 9786171296251
Publisher: Klub Cimeinoho Dozvillia
Imprint: Klub Cimeinoho Dozvillia
Pub date:
Number of pages: 608
Weight: 620g
Height: 150mm
Width: 220mm
Spine width: 38mm