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Improving B2B Communication

Improving B2B Communication

Paperback (20 Apr 2017)

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Publisher's Synopsis

The main objective of this book p roject was t o find out how to improve REALPAD's communication with potential and existing customers by using various digital marketing channels. In order to achieve the goals, theories of different digital channels were examined along with research on the effectiveness of these channels to B2B businesses in order to come up with suggestions for the company.

Book information

ISBN: 9781545470145
Publisher: Createspace Independent Publishing Platform
Imprint: Createspace Independent Publishing Platform
Pub date:
Language: English
Number of pages: 98
Weight: 249g
Height: 280mm
Width: 216mm
Spine width: 5mm