Publisher's Synopsis
Co-creation has been used tacitly and narrowly in the semiconductor world, for example, for a long time. To design a chip for a specific application requires knowledge of that application. That knowledge resides with the chip customer designing his product, and so the chip designer must engage with the chip customer to specify the chip design an example of collaboration between "producers and users". For generic chip designs, this collaboration must encompass a myriad of customer interactions to allow the chip design to be used in a multiplicity of applications. Contents of the book:
-Part I: Refining the Co-Creation Concept
-Part II: Exploring Co-Creation in Different Contexts
-Part III: Business Co-Creation
