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Impacts of Customer Relationship Management on Development of Corporations

Impacts of Customer Relationship Management on Development of Corporations - Gabler Theses

1st Edition 2021

Paperback (29 Oct 2021)

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Publisher's Synopsis

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.



Book information

ISBN: 9783658358341
Publisher: Springer Fachmedien Wiesbaden
Imprint: Springer Gabler
Pub date:
Edition: 1st Edition 2021
Language: English
Number of pages: 145
Weight: 222g
Height: 210mm
Width: 148mm
Spine width: 10mm