Publisher's Synopsis
Twitter is a popular social media platform that has been used as a tool for political activity and organization. The platform's real-time nature, wide reach, and ability to disseminate information quickly have made it a powerful tool for political campaigns, advocacy groups, and other organizations to communicate with the public and mobilize support.
Twitter has been used to disseminate news and information related to political events and issues, allowing users to stay informed about current events in real-time. It also allows for political organizations and campaigns to target specific demographics and interest groups with tailored messages, increasing the effectiveness of their outreach efforts.
In addition, Twitter has been used as a platform for citizen engagement and political organizing. Activists, citizens, and politicians use it to voice their opinions, share their experiences, and mobilize support for causes and issues they care about. The platform also allows for the creation of online communities where people with similar interests can connect and collaborate on political activities.
However, it should be noted that Twitter also has its downsides when it comes to political activity. The platform has been criticized for its role in the spread of misinformation, echo chambers, and polarization. In addition, Twitter's algorithms may prioritize content that is more likely to generate engagement, regardless of its accuracy or relevance, which can contribute to the spread of misinformation.
Come election season and one witnesses the high pitched election campaigns where political parties and their leaders are solely engaged in one major task - to maximise political support which should ultimately reflect in the vote share garnered and seats won by respective political parties. Election campaigns are all about mobilising support, extending spheres of influence, convincing undecided voters and building strategic alliances with groups and communities with similar interests and goals. In order to be able to pull off a successful political campaign, parties need to constantly engage with their supporters using various tools of communication to have a favourable political environment and positioning among the voters at large.
