Publisher's Synopsis
A technique for strobe shooting using automatic irradiation direction control. A strobe device includes a light emission section that emits light, and a drive unit that changes an irradiation direction of light emitted from the light emission section. Exposure conditions set to the camera are notified to the strobe device, and light emission conditions are set according to the exposure conditions. The irradiation direction of light emitted from the light emission section is determined based on the exposure conditions and the light emission conditions.