Publisher's Synopsis
This book is for an attorney, just like you, who now finds yourself responsible for revenue generation even though you do not have the word "sales" in your job title. If you are responsible for helping to grow and maintain your firm's practice, guess what? You are in sales. And, despite your belief to the contrary, you will now need to develop a business development mindset to be successful.
Our intention is for this book to provide you with a functional overview of what it looks like to have a business development mindset. It will help you to understand what skills are necessary to become effective at creating new client relationships, retaining current clients, and increasing revenue from your existing clientele. It is not intended to make you a "salesperson." Rather, it is designed to help you develop a positive mindset about promoting yourself in a respectable, professional, and compelling manner.
