Paperback (15 Jul 2015) | German
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Telekommunikation und Unterhaltungselektronik sind die Produktkategorien mit der größten Markenbindung der Verbraucher. Neurowissenschaftliche Untersuchungen haben gezeigt: Starke Marken sind mit Emotionen verknüpft, schwache Marken lösen negative Gefühle aus. Immer mehr Hersteller setzen auf Markenführung via Internet und damit auf die begehrte Zielgruppe der 25- bis 34-Jährigen.
| ISBN: | 9783737949712 |
| Publisher: | Bod Third Party Titles |
| Imprint: | Gbi-Genios Verlag |
| Pub date: | 15 Jul 2015 |
| Language: | German |
| Number of pages: | 18 |
| Weight: | 50g |
| Height: | 254mm |
| Width: | 178mm |
| Spine width: | 1mm |
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