Publisher's Synopsis
Identity: Chermayeff & Geismar & Haviv (Compact Edition) showcases a body of work spanning 60 years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar.
The firm's contribution to design has shaped the way corporate identity programs influence culture. The book features over 100 case studies-including 40+ additional projects in this new compact edition- from the firm's previous and current clients, including Chase Bank, NBC, PanAm, PBS, and many more. Also included are interviews with Tom Geismar and Sagi Haviv, plus written contributions from Milton Glaser, John Maeda (MIT), Roman Mars (99% Invisible), and Alexandra Lange (Pulitzer Prize winner).
