Publisher's Synopsis
This example introduces coding as an important process for conducting a comprehensive thematic analysis of interview data. Coding helps to achieve all three of the aims of thematic analysis: examining commonality, examining differences and examining relationships. The interview transcripts used were provided by Jamie Harding, a Senior Lecturer at Northumbria University. The research carried out was inductive and the objectives were to explore lecturers' motivation in choosing their career, their experiences of teaching students and their views on reflective practice and change in higher education.
