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ISE Selling: Building Partnerships

ISE Selling: Building Partnerships

10th edition

Paperback (10 Apr 2018)

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Publisher's Synopsis

Selling: Building Partnerships 10e, remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth.

Book information

ISBN: 9781260084771
Publisher: McGraw-Hill Education
Imprint: McGraw Hill
Pub date:
Edition: 10th edition
Weight: 916g
Height: 203mm
Width: 254mm
Spine width: 18mm