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IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications

IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications

4th edition

Paperback (21 May 2010)

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About the Publisher

Prentice Hall

Book information

ISBN: 9780132090704
Publisher: Pearson Education
Imprint: Prentice Hall
Pub date:
Edition: 4th edition
Language: English
Weight: 449g