Publisher's Synopsis
Over the last 16 years Matthew Cowan has lived and breathed the business development and account management space.Calling across multiple industries has certainly offered its fair share of wins and losses throughout my career.Just the other day I calculated that over my working life I have been employed in over 11 sales positions, executed around 150 sales campaigns, and made over 250,000 cold calls.Through trial and error, I managed to gather enough knowledge, tips, tricks, and experience to create a proven system. This 'system' can be engineered into pretty much any B2B phone campaign which delivers success, meets strict expectations, and achieves quality results.In this book I have outlined some of the crucial ingredients required when looking to run successful B2B Lead Generation programs which you can use as a guideline when planning your next campaign.
