Publisher's Synopsis
For the first time in American history, four generations inhabit the workplace creating a new diversity that is transforming the real estate industry. Historically, workplace diversity revolved around women, minorities, and lifestyle choices, but now a new diversity dominates the workforce. The convergence of four generations, each with its own vision of how the world works, necessitates a new model for attracting and retaining the most talented people to your organization. To understand the diverse generations in your organization, you must see the world through their eyes and recognize how their "generational lenses" influence how they interact with clients, colleagues, and management. These lenses determine perceptions of fairness and equality within the workplace, and they create the foundation for organizational success or failure. Organizations that hope to attract, manage, and retain the four generations must endeavor to understand who these generations are and what makes them tick.
