How to Write a Marketing Plan for Health Care Organizations

William J. Winston

Hardback (01 Jan 1985)

$191.05

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Publisher's Synopsis

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9780866564502
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	01 Jan 1985
DEWEY:	362.10688
DEWEY edition:	19
Language:	English
Number of pages:	170
Weight:	453g
Height:	218mm
Width:	152mm
Spine width:	17mm