Publisher's Synopsis
A successful proposal is persuasive. This book presents 19 chapters by writers of successful proposals for Coca-Cola, TRW, the Strategic Defense Initiative, and many others. The contributors show how to write convincing proposals for a myriad of purposes, based on their extensive experience with proposals that worked (and those that did not). They provide practical advice on how to write winning proposals, backed up by case histories from a multitude of corporations and government agencies.
