Publisher's Synopsis
Communicating successful medical messages is all about knowing what to write and what not to write. This comes from knowledge and understanding of both the science and the target audience. How to write clear medical messages provides easy to understand practical information that will help you communicate clear, accurate and easy to understand messages to your target audience. When you are certain that your message is important and worth sharing, you need to define and understand your target audience. You need to establish what they know and what they need to know before you plan what to communicate. To ensure that your message achieves its purpose it is not only important to know what to communicate. It is just as important to know what not to communicate. This book offers valuable advice about how to ensure that your audience receives and understands your message and that it leads to the desired effect - no matter what you initially intended it to be.
