Publisher's Synopsis
While the Masters of Marketing Secrets series had already been mined for the history of Advertising, and Salesmanship classics, I still hadn't told anyone which were the key books out of that dozen which held the core datums where a person could learn the "rainmaking" skill of copywriting. From this book series, I've created this collection which specifically selected only the books which deal best with copywriting itself. The other two collections which preceded this dealt with the evolution of advertising itself, and defined salesmanship in a low-pressure scenario, which is becoming more the way online sales has trended. (In fact, you'll get banned on various sites if you try anything else...) This collection is bringing you the best and brightest of copywriting experts - so you can learn first-hand what it is that is required to get sales from every ad you write. For that is the test of good copywriting - it gets the sale.
