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How to Turn Your Business Into the Next Global Brand

How to Turn Your Business Into the Next Global Brand Creating and Managing a Franchised Network

Paperback (28 Sep 2007)

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Publisher's Synopsis

This is a practical and inspiring guide for SME owners and managers looking to expand their business on a national or international level through franchising. The authors offer the nuts and bolts of how to plan and execute a franchising plan.

About the Publisher

How To Books

Little, Brown is the literary hardback imprint that feeds into our Abacus paperback list. We publish across a wide range of areas, including fiction, history, memoir, science and travel, but within this diverse list the vast majority of books have in common a strong narrative and a distinctive voice.

Book information

ISBN: 9781845282080
Publisher: Little, Brown
Imprint: How To Books
Pub date:
DEWEY: 658.8708
DEWEY edition: 22
Number of pages: 276
Weight: 499g
Height: 234mm
Width: 153mm
Spine width: 18mm