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How to Think Like the World's Greatest New Media Moguls

How to Think Like the World's Greatest New Media Moguls - The Leader's Edge

Book (31 Dec 2000)

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Publisher's Synopsis

This text explores the business strategies behind successful new media projects and personalities. It looks at how these moguls think about their businesses and how they have influenced and inspired the old media.

Book information

ISBN: 9780071360692
Publisher: McGraw-Hill
Imprint: McGraw-Hill
Pub date:
DEWEY: 302.23
DEWEY edition: 21
Number of pages: 216
Weight: 390g
Height: 204mm
Width: 127mm
Spine width: 22mm