Publisher's Synopsis
This text explores the business strategies behind successful new media projects and personalities. It looks at how these moguls think about their businesses and how they have influenced and inspired the old media.
Book (31 Dec 2000)
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This text explores the business strategies behind successful new media projects and personalities. It looks at how these moguls think about their businesses and how they have influenced and inspired the old media.
ISBN: | 9780071360692 |
Publisher: | McGraw-Hill |
Imprint: | McGraw-Hill |
Pub date: | 31 Dec 2000 |
DEWEY: | 302.23 |
DEWEY edition: | 21 |
Number of pages: | 216 |
Weight: | 390g |
Height: | 204mm |
Width: | 127mm |
Spine width: | 22mm |