Publisher's Synopsis
A new edition of the definitive guidebook for independent consultants An updated edition of a classic book on consulting, How to Succeed as an Independent Consultant, Fourth Edition covers every aspect of building an independent consultancy, from legal considerations to marketing strategies. A comprehensive, practical guide, it covers nuts and bolts such as current government procurement rules, as well as a broad range of marketing, financial, professional, and ethical issues. This timely revision also includes up--to--date advice on the latest technology and office equipment needed for setting up a consultancy. Herman Holtz was a nationally recognized authority on consulting and the author of more than 45 books. David Zahn (Handon, CT) is cofounder of Clow Zahn Associates, a consultancy whose clients include Kraft, Coors, Hallmark, RJ Reynold's, Johnson & Johnson, and Nabisco, among many others. He is a frequent contributor to industry periodicals such as Brandweek and Training and Development.
