Publisher's Synopsis
This book provides advice and guidance on almost every topic related to starting a small business. From finance to marketing it provides practical, down-to-earth advice that can help any budding entrepreneur succeed. This second edition contains sections on customer relations, retail operations, and managing computers.;Readers will find 14 worksheets covering every aspect of operating a small business - managing personnel, managing productivity and growth, controlling manufacturing, raising money, analyzing the market and consumer behaviour. Also included is a complete outline for developing the all-important business plan.;This edition also offers an IBM-compatible computer disk that can be used to create a balance sheet, develop an income statement, analyze cash flow, and use financial ratios to determine the current status of any business.
