Publisher's Synopsis
How to select and use the most appropriate sampling methods for a survey is the focus of this book. It covers a range of sampling techniques including: simple random sampling; stratified random sampling; systematic sampling; cluster sampling, convenience sampling; snowball sampling; quota sampling; and focus groups. The book also describes in detail: inclusion and exclusion criteria; the logic in estimating standard errors and sample size determinations; the sources of error in sampling; and how to calculate response rates.
