Publisher's Synopsis
This two volume set includes Shan Preddy's two 'must-have' professional practice guides for designers: How to Market Design Consultancy Services (Second Edition) and How to Run a Successful Design Business. Many design companies, the world over, are small businesses, with 75% employing fewer than 10 people full-time, and with a very variable level of profitability. Although their design skills are excellent, they need - with some notable exceptions - guidance on running their businesses. Shan Preddy's two books provide just that: concise, pragmatic, advice from an author team with experience that spans all sectors of design; everything a design company owner needs to know, including, among other areas: ¢ Creativity: keeping it fresh; ¢ Business legal type, structure; ¢ Staff recruitment, management, motivation: permanent vs freelance; ¢ Job management systems; ¢ Marketing, sales, profile raising, PR, reputation; ¢ Client relationships, satisfaction, retention, development; ¢ Fees and negotiation; ¢ Procurement, rosters; ¢ Exporting, local vs global offices; ¢ Legal: IPR, contracts; ¢ Owning vs renting: property, equipment; ¢ Lifecycles: start ups, mergers/acquisitions, business sales, retirement/exit; ¢ Top tips from successful design companies: 'How we did it'; ¢ Useful non-commercial UK and worldwide organisations (eg Design Council; DBA, D&AD, CSD, BDI, RSA, Design Partners, PDA, DMI etc).
