Publisher's Synopsis
So, you've been given a conference to run. Whether it's part of your job or you are a complete novice, you will only get one chance to get it right. It is a 'live' event, which cannot be re-run.
But don't panic. As with most organisational projects, there is a formula you can use and a sequence you can follow to minimise the risk of failure. This revised and updated edition of How to Run A Successful Conference shows you how. John G Fisher gives clear and practical guidance on how to manage, in the right sequence, all those who contribute to the success of a conference, from the service providers to the speakers. He gives sound advice on everything you need to consider, such as:
the objectives of your conference;
building the budget;
finding the right venue;
when to bring in the professionals;
event management and logistics;
organising accommodation;
food and drink;
going abroad;
using technology.
You'll also find advice on how to assess the success of your event.
If you've just been given the task of running a conference, don't even think about it until you've read this book.
