Publisher's Synopsis
A practical and comprehensive guide showing senior managers in small and medium sized firms how to run a business efficiently and profitably. It demonstrates how savings in expenditure flow through the profit line, either providing a better return for owners/investors, or allowing expansion. Common problems and pitfalls are analyzed and checklists of effective controls and useful examples accompany the text.;Key areas covered include planning and direction; management and control; marketing the product and the business; acquiring, motivating and managing staff; security and protection of assets; acquiring and using premises; acquiring and administering transport; growing the business; and social responsibilities.
