Publisher's Synopsis
In order to improve the sales performance of cosmetics, the concepts of "terminal is king" and "terminal is the winner of the world" are recognized by more and more cosmetics companies. In order to seize "good position" and "fight for area and decoration", cosmetics companies are investing more and more in terminals and are shouldering more and more burdens.However, high investment does not necessarily bring high returns. Many terminals often work for shop owners for nothing after a month and even have to post them upside down.Why is it that with good products, good location and good decoration, the sales performance is not satisfactory?Because cosmetics companies' manufacturing technology, packaging design, store image, decoration and display are easy to be imitated by competitors, sales service is the main means to produce differences, and sales strategies and forms are also easy to be imitated.Only the human factor in the sales service-the thoughts, actions and consciousness displayed by the store personnel representing the company's image and service consciousness can not be imitated!Therefore, storefront personnel are the most important factor to improve the performance of terminal stores. They are the frontline soldiers who realize "the most breathtaking jump from commodities to currencies" for cosmetic enterprises. They are the people who really touch the pulse of the market terminal and contact customers every day. Their attitude and ability directly determine the success or failure of the enterprise's sales.However, a large number of storefront personnel are generally poorly educated and have relatively poor comprehensive quality. Their work importance and low skill level become a pair of contradictions.Many cosmetic companies neglect the training of store personnel. Untrained store personnel are like untrained soldiers carrying guns to battle. As a result, it is conceivable that good performance is impossible.Therefore, untrained store personnel are the biggest black hole for cosmetic companies to lose their costs and profits.Cosmetic companies should make up for this black hole and find a solution to effectively improve sales performance, which is to find a simple, effective, easy to implement and low-cost training method.According to statistics, many cosmetics store personnel with many years of working experience have not received a professional and systematic training. They are just like the pioneers who grope hard in the dark. Sales service depends on inertia and luck. Even many people make the most basic mistakes every day. They do nothing in the terminal stores or communicate with customers in incorrect ways. They repeat the wrong sales mentality, wrong language and wrong sales skills every day, but they and their managers are oblivious.In fact, sales is a highly combined technology of language, thinking and behavior. Sales is skilled and can be standardized.However, cosmetics stores have a large number of staff and are busy with their work. It is not easy for enterprises to train them.We have been studying for a long time, how can cosmetic companies save money, trouble and worry to train store staff?How can store personnel who do not have the opportunity to participate in the training be allowed to use their leisure time to carry out self-help learning anytime and anywhere?Through the strong suggestions of the enterprise training department and the trainees, as well as years of practice and summary, we have refined a set of effective simple tutorials from actual combat, which can enable store personnel to conduct self-study and repeated comparison exercises, and compiled cost books, striving to combine "giving people fish" (examples of verbal skills) with "giving people fish" (methods and skills), making cosmetics store personnel easy to learn, understand and use, which has been widely welcomed and unanimously praised by enterprises, dealers and store personnel.This book collects, analyzes and studies ........
