How to Promote Your Web Site Effectively - Know How Guides

Mark Kerr, Aslib, Information Management International

Paperback (01 Jun 1999)

Not available for sale

Out of stock

Publisher's Synopsis

Web site promotion is an essential element of designing, launching and managing a web site. This guide explains the process of registering your site with leading search services, and shows you how smart design can maximise your positioning on the results lists. The development of an integrated site marketing strategy shows how using email, advertising, press releases and word of mouth can build your site's traffic levels.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9780851424248
Publisher:	Taylor and Francis
Imprint:	Routledge
Pub date:	01 Jun 1999
DEWEY:	004.678
DEWEY edition:	21
Language:	English
Number of pages:	87
Weight:	454g
Height:	198mm
Width:	129mm