Hardback (30 Jun 1999)
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The majority of industries today are in a buyer's market. The only way to ensure survival and profitability in this environment is serving customers well. Delighting customers also erects a barrier to competitors. This manual focuses on what corporate managers, particularly those in product design and sales and marketing departments, need to do to help a company profitably delight its customers.
| ISBN: | 9781855733817 |
| Publisher: | Woodhead |
| Imprint: | Woodhead |
| Pub date: | 30 Jun 1999 |
| DEWEY: | 658.812 |
| DEWEY edition: | 21 |
| Number of pages: | 185 |
| Weight: | 510g |
| Height: | 234mm |
| Width: | 156mm |
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