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How to Plan Advertising

How to Plan Advertising

2nd Edition

Paperback (30 Jun 2001)

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Publisher's Synopsis

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

Book information

ISBN: 9780826457400
Publisher: Cengage Learning
Imprint: Cengage Learning
Pub date:
Edition: 2nd Edition
DEWEY: 659.111
DEWEY edition: 21
Language: English
Number of pages: 201
Weight: 390g
Height: 243mm
Width: 173mm
Spine width: 24mm