How to Open and Run a Successful Restaurant

If you're thinking of opening a restaurant, you have a lot on your plate! Dig into this comprehensive guide from successful restaurateur and author Christopher Egerton-Thomas, who dishes out good advice on everything from coming up with a winning concept, choosing a location, and equipping a kitchen to designing the menu, decorating the dining room, and managing a staff. Whether you want to open an upscale restaurant or a diner, a bistro or a burger joint, specialize in ethnic cuisine or go with an established franchise, "How to Open and Run a Successful Restaurant", Third Edition gives you the essential information to do it right. The Third Edition of the celebrated soup-to-nuts classic is updated for today's competitive marketplace and features an expanded examination of the franchise system, in-depth discussions on customer relations, and a wealth of information on staff training - one of the most important ingredients for success.;It covers: guidance on financing, taxes, insurance, health and safety, legal issues, and more; marketing research, including evaluating local competition to refine your concept; evaluating franchise opportunities - the pros and cons of going with an established concept; effective staff training - both initial and ongoing; and the "feel-good factor" - that intangible quality that keeps customers coming back for more. All this proven, practical guidance is served up in Christopher Egerton-Thomas's flavourful style and seasoned generously with real-life anecdotes and restaurant lore from around the world that are instructive and entertaining. This is a must-read for those considering the restaurant business and a ready reference for restaurateurs who want to improve their operations.