Delivery included to the United States

How to Measure and Manage Your Corporate Reputation

How to Measure and Manage Your Corporate Reputation

Hardback (28 Jan 2004)

Not available for sale

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Other formats & editions

New
Paperback (24 Jun 2024) RRP $52.92 $46.08

Publisher's Synopsis

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780566085529
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 659.2
DEWEY edition: 22
Language: English
Number of pages: 95
Weight: 356g
Height: 252mm
Width: 173mm
Spine width: 13mm