How to Market Your Library Service Effectively - An Aslib Know How Guide

Helen Coote, Bridget Batchelor, Aslib

2nd Edition

Paperback (01 Dec 1998)

Not available for sale

Out of stock

Publisher's Synopsis

Marketing is acknowledged as a vital part of the information professional's skills toolkit. This successful guide aims to support those who are beginning to market their services for the first time, and offer some more advanced techniques for those who are looking to consolidate their achievements.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9780851423968
Publisher:	Taylor and Francis
Imprint:	Routledge
Pub date:	01 Dec 1998
Edition:	2nd Edition
DEWEY:	021.7
DEWEY edition:	21
Language:	English
Number of pages:	60
Weight:	-1g
Height:	234mm
Width:	156mm