Paperback (01 Sep 1994)
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Out of stock
Volume one explained the principles of marketing and how to develop a marketing plan. Here is a guide to getting the plan up and running. Suggests how to write an effective letter for direct mail, create targeted advertising for both print and electronic media, plan and deliver a speech, and evaluate the marketing program. No bibliography. Annotati
| ISBN: | 9781556239946 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education |
| Pub date: | 01 Sep 1994 |
| DEWEY: | 657.0688 |
| Language: | English |
| Number of pages: | 304 |
| Weight: | 7030g |
| Height: | 230mm |
| Width: | 217mm |
| Spine width: | 16mm |
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