Book (31 Dec 1979)
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The advertising process for several media is analyzed to assist the small and medium-sized business, with a limited advertising budget, to develop effective structuring for their advertisements with examples of good and bad advertising.
| ISBN: | 9780882295367 |
| Publisher: | Nelson-Hall |
| Imprint: | Nelson-Hall |
| Pub date: | 31 Dec 1979 |
| DEWEY: | 659.1 |
| Language: | English |
| Number of pages: | 207 |
| Weight: | -1g |
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