(01 Jan 1983)
Not available for sale
Out of stock
Supplies advice on the development of a successful advertising campaign and recommends techniques for writing newspaper, magazine, television, and radio advertising copy.
| ISBN: | 9780134236087 |
| Publisher: | Prentice-Hall |
| Imprint: | Prentice-Hall |
| Pub date: | 01 Jan 1983 |
| DEWEY: | 659.1 |
| DEWEY edition: | 19 |
| Number of pages: | 383 |
| Weight: | -1g |
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