Publisher's Synopsis
Between 2007 and 2013 twenty-four thousand four hundred and sixty-five medium and large size retailers went bust in the UK. This figure excludes the thousands of small and independent retailers that closed down without making the news. - Have you ever wondered why so many retail stores continue to close down? - Why was the retailer industry more affected by the financial crisis than any other industry? - Why are so many recognised retail brands going into administration? - Most importantly, how can you ensure your retail store or organisation is insulated from the constant retail boom and bust story? The answer to these and other questions are in How To Make Profit In Retail. ***You might be wondering if this book is so informative, why I am selling it for such ridiculous amount. In the spirit of honesty, it's because I need some reviews Dear Friend, On my first day at work as a store detective in Marks & Spencer Camberley, while being briefed, a couple walked into the store, the female tried on a coat and confidently walked out of the store into a waiting getaway vehicle. When I worked in Marks & Spencer London Colney, we lost 20 expensive costs to shoplifting under very preventable circumstances. London Colney had two big retailers, Marks & Spencer and Sainsbury. For some strange reason, the two stores shared one toilet facility. Clever shoplifters will fill their trollies with merchandise in one store, walk as if they were headed for the toilets, pass through the other store and existed. Then there were the constant incidents of employee theft, which to an extent was permitted to happen by management. Walk through the backroom of Marks & Spencer, and you notice expensive items lying on the floor. Tesco was no different. When I arrived in Tesco, my training was given to me by Daniel. Daniels' work philosophy was: do as little as possible. We did fresh stock control. As far as Daniel was concern, we only counted the items on the shop floor and those we could easily reach in the freezer. Why bother counting the ones deep down the freezer and freeze our fingers. When items were out of stock we just ordered despite the fact that there might be tones of it stack in the freezer. You might be wondering to yourself, what does my experience in Marks & Spencer and Tesco have to do with making profit in retail? And what does it have to do with your retail store? What happened in Marks & Spencer and Tesco typified the average retailer Modus operandi. Profit in retail is a combination of three elements: - Beautiful store design - Attractive visual merchandise display - Effective loss prevention strategy When the majority of retailers want to design their store, they hire shop fitters. Shop fitters are construction guys with no understanding of the psychology of selling. When retailers want visual merchandise display done, they hire creative people with no knowledge of why people buy. Retailers understanding of loss prevention is limited. The majority of retailers attribute retail shrinkage to shoplifting and employee theft. How To Make Profit In Retail aims to show retailers how to: Design a beautiful but secure store Create an attractive visual merchandise display that attract shoppers Develop an effective loss prevention strategy Most retailers believe that the only way to make profit is to increase sales. But increasing sales without reducing profit draining activities is false economy. How To Make Profit In Retail will teach you how to increase profit through increased sales and reduced shrinkage. This book comes with 100% money back guarantee. If after reading it you feel that the information was unhelpful, just request a refund and you will be refunded 100% of your money no questions asked. Your friend Romeo As appreciation for buying my book, you are entitled to free 45 minutes consultation with me. To take advantage of this, please email: info@theprofitexperts.co.uk or call +447855049
