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How to Get on in Marketing

How to Get on in Marketing

2nd ie4th Edition

Paperback (19 Jan 1994)

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Publisher's Synopsis

Aimed at anyone considering a career in marketing, advertising or public relations, this handbook examines each area in turn, analyzing the temperaments and abilities best suited to each profession. The text explains training and qualifications, job titles and daily roles.

Book information

ISBN: 9780749410537
Publisher: Kogan Page
Imprint: Kogan Page
Pub date:
Edition: 2nd ie4th Edition
DEWEY: 658.8002341
DEWEY edition: 20
Language: English
Number of pages: 194
Weight: 238g
Height: 215mm
Width: 135mm